About Us

OUR MISSION IS SIMPLE

We understand that it’s not easy to buy a good quality used car, especially because used car dealers make the process more painful and difficult than it needs to be. Our success is based on personal growth and continuous improvement. Because we enjoy what we do, our customers notice and take note.
We want to offer our customer the 16 years experience we’ve accrued to accomplish the following:

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1st To find a good quality used car.

2nd To make the buying process a fun, short, easy process with no pressure but with the right questions that can save time and money for our customer. Once we determine what your needs and desires are, the simple next step is driving the perfect used car at the right price. We may not be the lowest price out there, but for sure we are the best price for the quality of our vehicles.

3rd We will inspect what we expect, quality-wise, in every used car that we sell. 

4th We constantly update our inventory to offer our customers just the best used cars at the best price.

5th We offer a fair in-house financing for our customer that are good people going through a rough difficult time.

6th We have the easiest bad credit or no credit check program in town.

WHY CHOOSE US?

  • Good Quality Used Cars

  • No Pressure Salesmen

  • We Look out for your Best Interest

  • Every Vehicle is Quality Inspected

  • Constantly Updated Inventory

  • Fair in-house financing

  • No Credit Check

TESTIMONIALS

  • I’m in shock! My boyfriend and I went to look at a car here. We were greeted by one of the owners. One of the NICEST men I have ever met, and his wife ( the other owner) so sweet and kind!! The best customer service I’ve had in a long time! I will never go some where else to buy a carAryn M
  • We walked into Square One Auto expecting pushy salesmen, but instead were pleasantly surprised by how nice and attentive the salesman, Tyler, was. He was a good listener, got us into the exact car we wanted without directing us to something different. The process was quick, easy and less stressful than with any other dealership. Thank you Square One Auto!Andrew B
  • I found the best car at the best price. Very surprised with how clean this vehicle, and in general the inventory is. There were multiple cars I would have considered buying.Jeni E
  • Thank you so much Square One Auto for helping me get into a newer car while rebuilding my credit!Bobbie M
  • Thank you!!! Great customer service and friendly ppl!Sandra S

MEET OUR OWNERS

Hernando Rueda and Yenieth Zambrano, Owners of square One Auto moved to the US, specifically to Utah on October 23th of the year 2000. Hernando is an architect from Saint Thomas University with 10 years experience in project management and Yenieth is a business admistrator from ITAE college with 5 years in retail experience. Hernando started in the car business as a salesperson on December 12th 2000 at Menlove Toyota in Bountiful, Utah where he quickly became top 3 sales person consistently for the years 2001 and 2002 until the General Manager offered him a Team manager position half way through 2002. Since then, Hernando’s commitment and dedication allowed him to perform with excellency on every position available, team Manager, F&I Manager, Sales/desk Manager, Used car manager and General Manager for 4 franchise dealers. From 2009 to 2011 he had the great opportunity to work for one of his mentors, David Ibarra, CEO of the Ibarra Brito Group. This experience paved the way to allow him to learn even more about the car business from David, who in Hernando’s opinion, is one of the most knowledgeable people in the car business in the US.  2012 was the year when he took a job as the general manager for Salt Lake Valley Buick GMC and after this great experience he moved on to be the Used Car Manager for VW Southtowne from 2012 to 2016, until Hernando and his wife Yenieth, decided it was time to open their own Used car dealership and use his vast experience in the car business to help make the customer experience of buying a used car a pleasant and simple process where their customers are going to save time and money and have fun during this, until now, painful experience.

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